As of 19 April, Showmax mobile subscribers across Africa will pay on average 20% less for access to the full Showmax catalogue on a single mobile device.
Speaking about the price change, Yolisa Phahle, MultiChoice Group CEO for Connected Video, says,
“We know that consumers are under pressure at the moment and we believe this change will be appreciated by our mobile customers as will the decision not to increase any of our other prices. We have our most exciting slate of Showmax Originals this year and look forward to more of our subscribers enjoying our proudly African stories.”
So far this year, the company has already released four Showmax Originals: the follow-up to the very popular Tali’s Wedding Diary: Tali’s Baby Diary; the small-town psychological thriller DAM; the Kenyan police procedural Crime and Justice, a co-production with CANAL+; and reality series I Am LAYCON, Nigeria’s first Showmax Original, featuring Big Brother Naija Season 5 winner, Lekan Agbeleshe aka Laycon.
Other Showmax Originals on the way in 2021 include the Cape Flats neo-noir murder mystery Skemerdans; Babes Wodumo and Mampintsha’s reality series Uthando Lodumo; a second co-production with CANAL+, Blood Psalms, an epic series based on ancient African mythology; and its first international reality TV series format, Temptation Island.
Showmax will also continue to bring the best of HBO, international series, movies and kids’ shows to Africa first.
Promotional bundles will be unaffected by this change.