A new wave of marketing technology is emerging as artificial intelligence reshapes how people search for products online, and one of the startups at the forefront is Ranketta, a 2025-founded AI analytics company focused on measuring how brands appear inside generative AI platforms.
A New Era Beyond Traditional SEO
Ranketta specializes in what it calls “AI visibility” — tracking how brands and products show up in answers generated by large language models such as ChatGPT, Google Gemini, and Perplexity. The platform helps businesses monitor, analyze, and optimize their presence in these AI-driven environments as search behavior shifts from traditional search engines toward conversational AI interfaces.
This shift reflects a growing trend: consumers increasingly rely on AI assistants for recommendations, making visibility within AI responses as important as search engine rankings once were.
Founded by a Young AI Researcher
The startup was founded in 2025 by Czech AI researcher Vojtěch Oravec, who identified a gap in analytics tools — brands had little insight into whether their products were being recommended by AI systems. The company initially focused on improving AI visibility but later expanded into deeper measurement and analytics capabilities.
Funding and Expansion Plans
In November 2025, Ranketta secured €1 million in pre-seed funding, led by Lighthouse Ventures with participation from Gi21 Capital. The funding is intended to support expansion into the United States, strengthen engineering teams, and develop integrations with major e-commerce platforms such as Shopify.
Key Features of the Platform
Ranketta’s software offers several capabilities designed for modern digital marketers, including:
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Tracking how often specific products appear in AI recommendations.
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Identifying sources AI systems use when citing brands.
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Sentiment analysis of brand mentions.
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Strategic recommendations to improve AI visibility and content positioning.
Early Growth Signals
Shortly after launch, the company reported around $100,000 in annual recurring revenue and more than 20 European clients, indicating strong early demand for AI visibility analytics tools.
Part of a Growing Industry Trend
Ranketta is part of a broader movement toward Generative Engine Optimization (GEO) — a new marketing discipline focused on optimizing content for AI-generated search results rather than traditional web search rankings.
