Facebook, Inc. and Gucci America, Inc. sued an individual in the United States District Court, Northern District of California for breach of Facebook and Instagram’s Terms and infringement of Gucci’s intellectual property rights. Specifically, the defendant used multiple Facebook and Instagram accounts to evade Facebook’s enforcement efforts and continue to promote the sale of counterfeit Gucci products.
Facebook and Instagram’s terms strictly prohibit IP infringement, including the sale or promotion of counterfeit products. Consistent with these terms, Facebook and Instagram have implemented robust IP protection measures including a global notice-and-takedown program, a robust repeat infringement policy and additional measures.
Cross-industry collaboration with brands like Gucci is critical to this type of enforcement action and to Facebook’s broader efforts to tackle counterfeits on its services. Facebook and Gucci’s collaborative relationship is built upon joint commitment and efforts to combat the promotion and sale of counterfeit goods online. This lawsuit — the first of its kind for Facebook and Gucci — is a natural next step in the progression of our partnership.
We’re working to ensure Facebook’s platforms are safe for people and businesses to connect, share and buy and sell together. This lawsuit is a clear signal to those who would seek to engage in similar abuses that this behavior will not be tolerated.
Facebook and Gucci plan to continue their enforcement efforts against counterfeiting and hold those who abuse Facebook and Instagram accountable.