How Instagram Addresses Potentially Harmful Content on Feed and Stories

Instagram is committed to being more transparent about how it works. As part of that effort, over the past couple of months, the app has given people more information about features like Search and Ranking. Now, they are providing an update on Instagram Feed changes.

  • In addition to removing content that goes against Community Guidelines, Instagram is now taking stronger action against posts that may contain bullying or hate speech, or that may encourage violence, by showing them lower in Feed and Stories.
  • Instagram will also show potentially upsetting posts lower in your Feed based on your history of reporting content.
  • These changes only impact individual posts, not accounts overall. As always, Instagram only removes posts that break rules.

Addressing Potentially Harmful Content on Feed and Stories

Instagram is always trying to show you content from the accounts you engage with and have the most value to you, while minimizing the likelihood that you come across content that could be upsetting or make you feel unsafe. Instagram always removed content that goes against Community Guidelines, and use Recommendations Guidelines to determine the types of content they show in Reels and Explore.

Previously, Instagram focused on showing posts lower on Feed and Stories if they contain misinformation as identified by independent fact-checkers, or if they are shared from accounts that have repeatedly shared misinformation in the past.

If their systems detect that a post may contain bullying, hate speech or may incite violence, they will show it lower on Feeds and Stories of that person’s followers. To understand if something may break the rules, they will look at things like if a caption is similar to a caption that previously broke rules.

You can visit the Instagram Help Center to learn more about how to report content and keep track of your reports.

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Seun Runsewe is a Senior Product Manager at Chipper Cash