Instagram is making it easier for people to discover Black-owned businesses directly on Instagram. Businesses based in the US with Shops on Instagram will now be able to designate as Black-owned and display a “Black-owned” label.
In the last year, the Instagram community has come together in support of Black-owned businesses, and businesses have found creative ways to be discovered.
Last year there were over 1.3 million Instagram posts in support of “Black-owned” or “Black-led” businesses. And the number of businesses located in the US with “Black-owned” or “Black-led” in their profile increased over 50%.
How to Designate Your Business as Black-Owned on Instagram
To begin, tap on “Edit Profile,” and select “Business Diversity Info” where you can learn more about what it means to designate your business as Black-owned. Tap “Get Started” and you will land on the “Diversity Info” page. Toggle on the “Show Black-owned business label” setting, which will enable a “Black-owned” label on your business profile and product pages.
Once you designate your business as Black-owned, it may also be highlighted in places like the Shop tab — helping more potential customers discover your business.