Instagram is announcing new ways to help creators make a living as they build their personal brands on the platform.
Introducing Affiliate & New Shops Features on Instagram:
Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they work with or use Shops if they have their own product line. Instagram wants to give more creators access to their shopping tools and allow them to get rewarded for the purchases they drive.
In the coming months, we’ll begin testing a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive — all within the Instagram app
When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.
This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products. Affiliate will test with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.
For creators who want to sell their own merchandise, Instagram is making it easier to add an existing shop or open a new shop on their Instagram profile.
For creators who already have their own product lines, they can now link their shop to their personal profile in addition to their business profile. This allows them to display and sell their products directly to fans. The ability to link a shop to a personal profile is available globally.
Creators will also be able to set up a new shop and drive excitement with exclusive product launches from the Instagram app by linking their account with one of the four merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This will roll out to all eligible creators in the US by end of the year.