Philips launches the new Sonicare 9900 Prestige Smart Toothbrush

Artificial Intelligence sounds complex. But what if AI can help you make brushing easier; it tracks your behavior, learns from it and turns the learnings into actionable insights. For instance, when you forget to brush your molars, the Philips Sonicare 9900 Prestige senses you have missed those spots and – working harmoniously with the Philips Sonicare App – makes you aware of it and advises you to brush there! Who would have thought AI could be so simple.

The Philips Sonicare 9900 Prestige uses SenseIQ technology to sense, adapt and care for your teeth and gums. SenseIQ technology is a combination of smart features that observe your brushing behaviors by using built-in sensors to identify your brushing style and adapt the pressure accordingly. No more putting too much pressure and damaging your gums; the Philips Sonicare 9900 Prestige adjusts the pressure automatically for you.

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