This past October Snapchat launched Sounds, a new feature to add music to your Snaps – and it’s been a hit! Sounds is now available globally on Android and iOS and since launching, videos created with music from Sounds on Snapchat have collectively resulted in 521 million videos created and 31 billion views.
Snapchat is continuing to make it even easier to discover the perfect Sounds for your Snaps. They recently rolled out new features such as Search and Shortcuts, and they will continue to add Playlists that help Snapchatters quickly find the right Sound. Playlists will focus on genres, moods and moments that are relevant to the community, as well as songs that are trending on Snapchat.
The app is excited to announce a new deal with Universal Music Group to include their artists’ music into Snap’s library and be featured in Sounds, Lenses and more to make sharing a moment even more fun.
UMG artists the Jonas Brothers said,
“We’ve loved using and partnering with Snapchat over the years! It’s a place where we feel creative and where we can get instant feedback from our followers. We’re thrilled they are partnering with UMG because more than any of our past posts, now our fans will be able to use our music to engage with each other and across their posts, Stories and Lenses.”