Twitter built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. The platform hoped Fleets would help more people feel comfortable joining the conversation on Twitter.
But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.
Says Ilya Brown, Head of Product, Brand & Video Ads on Twitter.
We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out. We’ll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.
Brown concludes.
