YouTube launches new destination for sports fans

The way people watch video has forever changed. For sports lovers, this means their fandom extends far beyond the game, where they turn to digital video to engage with everything from top 10 plays and game analysis to candid conversations with their favorite athletes.

YouTube is the place where people can find a wide range of sports content.  In fact, according to ISG, YouTube is ranked the #1 preferred platform among sports fans in the U.S., higher than cable TV.1

And in today’s world (where our living rooms are now our own personal sporting arenas), viewers are tuning in on the TV screen more than ever on YouTube.

Watch time on TV screens of sports videos, excluding live content, has increased by over 65% YoY.2

The platform introduces a refreshed experience for sports fans on YouTube: They overhauled the original /Sports experience to make it a more immersive destination so fans can engage with the best sports content.

It includes everything from clips and highlights from the top leagues in the world to exclusive live games to premium content from popular athletes and creators.

All of this content and more is available on

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