Apple unveiled the new AirTag, a powerful accessory that helps users keep track of and find the items that matter most with Apple’s Find My app — now with an expanded finding range and a louder speaker.
Powered by the strength of the Find My network, AirTag allows users to keep tabs on their belongings every single day. Since the launch of AirTag in 2021, users from around the world have shared stories of being reunited with lost luggage, keys, bicycles, bags, and more.
With the help of AirTag placed inside an instrument case, a musician was able to locate their lost instrument and perform that evening, while another user was able to find lost luggage that contained a lifesaving medication.
AirTag is designed exclusively for tracking objects and offers industry-leading protections against unwanted tracking. It is available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalized engraving available on apple.com and the Apple Store app.
Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation.
The new AirTag is designed with the environment in mind, with 85 percent recycled plastic in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating in all Apple-designed printed circuit boards.
The paper packaging is 100 percent fiber-based and can be easily recycled. Maintaining the same form factor as the original, the new AirTag is compatible with all existing AirTag accessories, including the FineWoven Key Ring, which is made from 68 percent recycled content and available in five beautiful colors.
- The new AirTag is available to order on apple.com and in the Apple Store app today, and will be available at Apple Store locations later this week. The new AirTag will also be available at Apple Authorized Resellers.
