Apple Unveils iPhone 17 Pro and Pro Max

Apple has officially announced the highly anticipated iPhone 17 Pro and iPhone 17 Pro Max, calling them the “most powerful and advanced Pro models ever.” Featuring the brand-new A19 Pro chip, a completely redesigned aluminum unibody, and Apple’s most capable camera system to date, the new iPhone generation delivers major leaps in performance, battery life, and creative capabilities.

A Striking New Design and Stronger Build

The iPhone 17 Pro series introduces a brushed aluminum unibody crafted from aerospace-grade 7000-series aluminum alloy. The design features an internal Apple-designed vapor chamber for improved thermal management, allowing the A19 Pro to maintain peak performance during heavy workloads like gaming and video editing.

Both models are protected by Ceramic Shield 2 on the front and back, offering three times better scratch resistance and four times better crack protection than previous models.

A19 Pro: The Most Advanced iPhone Chip Yet

The A19 Pro chip delivers a 40% boost in sustained performance compared to the previous generation. Its 6-core CPU is the fastest ever in a smartphone, while the redesigned GPU includes Neural Accelerators for hardware-accelerated ray tracing, higher frame rates, and enhanced AI capabilities.

The iPhone 17 Pro series also debuts N1, Apple’s next-gen wireless chip, supporting Wi-Fi 7, Bluetooth 6, and Thread for faster and more reliable connectivity.

Apple’s Most Powerful Camera System

For creators and photographers, the iPhone 17 Pro lineup features three 48MP Fusion cameras — Main, Ultra Wide, and a brand-new Telephoto — offering the equivalent of eight lenses, including 8x optical-quality zoom at 200mm, the longest ever on iPhone.

The new 18MP Center Stage front camera uses AI to automatically adjust framing for group selfies, supports Dual Capture for simultaneous front-and-rear recording, and enables ultra-stabilized 4K HDR video — perfect for vlogging and live streaming.

Pro-Level Video Tools

Apple has introduced ProRes RAW, Apple Log 2, and genlock support, giving filmmakers and content creators new ways to synchronize footage across multiple cameras. Combined with Dolby Vision HDR and 4K120fps recording, iPhone 17 Pro is positioned as the ultimate smartphone for professional video production.

Longer Battery Life and Faster Charging

Thanks to the efficient A19 Pro chip and redesigned internal layout, iPhone 17 Pro Max now boasts the longest battery life ever on an iPhone. Both models support 50% charge in just 20 minutes when using Apple’s new 40W Dynamic Power Adapter.

Display Upgrades

The new Super Retina XDR display is available in 6.3-inch and 6.9-inch sizes, featuring ProMotion up to 120Hz, Always-On display, and a record-breaking 3000 nits peak outdoor brightness.

iOS 26 and Apple Intelligence

Launching alongside the new hardware is iOS 26, which introduces Apple Intelligence, an on-device AI system with features like Live Translation for real-time text and audio translation, visual intelligence for smarter search, and advanced call/message screening tools.