At just 21 years old, Adam Cohen is proving that innovation has no age limit. The young entrepreneur is making waves in the world of advertising and technology as the founder and CEO of Stic, an AdTech startup that’s reimagining out-of-home advertising by turning ordinary cars into mobile billboards.
Stic’s model is simple but disruptive: drivers apply patented adhesive stickers promoting various brands to their vehicles and, in return, get paid for the miles they drive. For businesses, this offers a fresh and highly visible way to reach audiences in the real world. For drivers, it means earning money for doing something they already do — commuting, running errands, or taking road trips.
The concept was born from Cohen’s habit of scanning the Wall Street Journal for market trends and business insights. He identified a gap in the advertising space — the underutilized real estate on everyday vehicles — and turned it into an opportunity. His sharp business acumen led to the creation of Stic, a platform where advertisers and drivers connect seamlessly through a user-friendly app. Drivers sign up, select from available campaigns, and start earning.
Cohen’s journey from idea to execution has been powered by more than just vision. His strategic mindset and relentless work ethic have helped him forge crucial partnerships with investors and industry leaders. These relationships have given Stic the momentum to scale — fast.
Now, with funding secured and user interest climbing, Cohen has big plans for the future. He envisions Stic as a go-to solution in the out-of-home advertising landscape, one that will not only offer physical visibility but also digital intelligence. Plans are already in motion to integrate AI-powered analytics, giving advertisers deeper insights into reach, audience demographics, and campaign performance.
As a Gen Z founder in a space traditionally dominated by industry veterans, Cohen is a breath of fresh air. He represents a new wave of entrepreneurs — data-savvy, tech-native, and bold enough to challenge the status quo.
With Stic gaining traction and Adam Cohen’s profile rising, the young CEO is not just building a business — he’s driving an industry forward.
