The fashion world is undergoing a digital transformation with Wisi-Oi, a revolutionary platform changing how people buy and sell pre-loved fashion.
Launched in 2020, this South African startup offers a unique, video-based shopping experience, enabling users to showcase their closets and style in creative ways while earning an extra income.
The name Wisi-Oi – short for “WEAR IT. SELL IT. OWN IT” – reflects its mission to empower individuals to turn their fashion into cash. Founder Phumi Körber explains the inspiration behind the platform:
“I’m always amazed by the envy-worthy closets I see on social media, but it’s rare to see someone wear the same outfit more than twice. What happens to all these great clothes?”
At the heart of Wisi-Oi is its user-friendly approach:
- Video Uploads: Sellers create 30-second videos to showcase their items, providing buyers with an authentic and engaging way to view products.
- Secure Payment Gateways: The platform ensures safe transactions through partnerships with top payment providers.
- Multi-Store Checkout: Shoppers can purchase items from multiple sellers in a single, streamlined transaction.
- Safe Deliveries: Trusted couriers handle delivery, removing the need for direct contact between buyers and sellers.
Körber emphasizes the platform’s potential for income generation, particularly in a climate where sustainability and economic opportunity are paramount.
Since its launch, Wisi-Oi has empowered countless users to open their online boutiques, fostering a vibrant community of fashion enthusiasts.
By combining technology, sustainability, and entrepreneurship, Wisi-Oi is poised to lead a new era of resale fashion in South Africa and beyond.
For more information, visit www.wisi-oi.com and discover how you can “Wear It. Sell It. Own It.”
