Sometimes separate is simpler, so Meta is making it easier to customize your experience on Facebook with multiple personal profiles. Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends.
Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. Think one profile for the foodie scene you love and another one to keep up with your friends and family.
Meta already offer controls that let you choose what audience you’re sharing with on Facebook, but after experimenting with multiple profiles over the last year, they heard from people that clearer organization of friends, groups, and interests helps them feel freer to engage with the audience they believe is most relevant.
And they’ve seen the success of separate interest-based accounts on Instagram, so Meta is excited to bring this option to Facebook. The ability to create multiple personal profiles is starting to roll out globally and will continue over the next few months.
How it works
- Choose a name and have an @username for up to four additional personal profiles.
- Connect with the people or communities you choose so each profile has a unique Feed with relevant content and shared interests.
- Easily switch between your profiles, with no login required.
At launch, some Facebook features — such as Dating, Marketplace, Professional Mode and payments — will not be available to additional personal profiles. To start, messaging will be available within the Facebook app and on the web for additional personal profiles.
You can learn more about policies specific to additional personal profiles here.
