Adobe has introduced Adobe Firefly, a family of creative generative AI models that will bring more precision, power, speed, and ease directly into Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows. The first Adobe Firefly model focuses on the generation of images and text effects and is designed to give all creators superpowers to work at the speed of their imaginations. With Adobe Firefly, everyone who creates content, regardless of their experience or skill, will be able to use their own words to generate content from images, audio, vectors, videos, 3D, and creative ingredients like brushes, color gradients, and video transformations. Adobe will integrate Firefly directly into its industry-leading tools and services, so users can effortlessly leverage the power of generative AI within their existing workflows.
Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. These innovations are developed and deployed in alignment with Adobe’s AI ethics principles of accountability, responsibility, and transparency.
Adobe Firefly is designed to give creators superpowers to work at the speed of their imaginations. With Adobe Firefly, producing limitless variations of content and making changes, again and again, all on brand, will be quick and simple. Adobe will also integrate Firefly directly into its industry-leading tools and services, so users can effortlessly leverage the power of generative AI within their existing workflows.
Adobe also launched a beta for Firefly that showcases how creators of all experience and skill levels can generate high-quality images and amazing text effects. Adobe believes that the full power of technology cannot be realized without great imagination to fuel it. Through the beta process, the company will engage with the creative community and customers as it evolves this transformational technology and begins integrating it into its applications. The first applications that will benefit from Adobe Firefly integration will be Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator.
Adobe Firefly will be made up of multiple models, tailored to serve customers with a wide array of skill sets and technical backgrounds, working across a variety of different use cases. Adobe’s first model, trained on Adobe Stock images, openly licensed content, and public domain content where the copyright has expired, will focus on images and text effects and is designed to generate content safe for commercial use. Adobe Stock’s hundreds of millions of professional-grade, licensed images are among the highest quality in the market and help ensure Adobe Firefly won’t generate content based on other people’s or brands’ IP. Future Adobe Firefly models will leverage a variety of assets, technology, and training data from Adobe and others. As other models are implemented, Adobe will continue to prioritize countering potential harmful bias.
Adobe is designing generative AI to support creators in benefiting from their skills and creativity. Adobe is leveraging generative AI to ease this burden with solutions for working faster, smarter, and with greater convenience, including the ability for customers to train Adobe Firefly with their own collateral, generating content in their personal style or brand language. Adobe is also developing a compensation model for Adobe Stock contributors and will share details once Adobe Firefly is out of beta. Adobe is pushing for open industry standards using CAI’s open-source tools that are free and actively developed through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).
