Introducing New Tools for Creators to Build Businesses on Facebook

Meta is building products to help creators reach an audience, grow their communities and earn a living. During Creator Week 2022, they are inviting creators around the world to join in growing their careers, connecting with peers and building a future together. They are also announcing new ways creators can earn money on Facebook and Instagram.

Updates to Digital Collectibles

Creators will soon be able to make their own digital collectibles on Instagram and sell them to fans, both on and off Instagram. They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. They are testing these new features with a small group of creators in the US first, and hope to expand to more countries soon.

They are also expanding the types of digital collectibles that you can showcase on Instagram to include video and adding support for the Solana blockchain and Phantom wallet, in addition to the blockchains and wallets that they already support. Lastly,  information for select collections where the metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.

Audience Support for Creators

Meta is making it easier for people to show appreciation for their favorite creators across apps, which helps creators strengthen their community and build their business.

Subscriptions on Instagram

They are expanding access to subscriptions on Instagram to all eligible creators in the U.S., so more creators can earn predictable income and connect more deeply with their most engaged followers. Since launching subscriptions earlier this year, they’ve seen creators like Cole Sprouse (@colesprouse), Alan Chow (@alanchikinchow) and Skai Jackson (@skaijackson) use subscriptions to get even closer to their most engaged supporters.

Professional Mode for Facebook Profiles

They’re launching professional mode for Facebook profiles, a new profile setting that allows creators around the world to build a public presence while maintaining their personal Facebook experience. Professional mode offers creators, and anyone that wants to become a creator, a set of tools and opportunities to begin growing a global community from their personal profile. With professional mode, creators can become eligible to earn money through Stars, ads on Facebook Reels, in-stream ads and Reels Play. They will also have access to content and audience analytics, educational resources and more.

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