Brie Code’s company TRU LUV heals relationship with technology

Brie Code is the founder and CEO of TRU LUV, a Toronto-based company that is healing relationships with technology.

They make digital rituals and emotionally conscious AI for personal and community transformation.

TRU LUV work is defining a new category of technologically-mediated interfaces that feels like good friendship as an alternative to the existing gamification model built on dominance and reactivity.

The model has the potential to help us all develop greater integrity, compassion and co-creation at all levels of society.

TRU LUV was Canada’s first startup to attend Apple Entrepreneur Camp in 2020 and TRU LUV’s first experimental companion, #SelfCare, was one of Apple’s Best of 2018 Trends of the Year selections.

With TRU LUV, I’ve also been sharing my love and creative energy with our dear friends at Rare contributing to their magical project Everwild. I’m also working quietly with some others to seed a new ecosystem and industry around new forms of play

Says Brie Code.

In 2021 I will be journaling about magical consciousness, digital ritual, emotionally conscious AI, diverse and equitable teams, conscious leadership, developmental organizations and other topics that interest me

She adds.

Brie spent 2016-18 traveling to consult with games studios, speak at art and games and tech events and discuss interactive media with artists, psychologists, social entrepreneurs, game developers and people who find video games boring.

During this time she had a column at and mentored students in interactive media at the Filmakademie Baden-Württemberg.

Previously Brie Code was a lead AI programmer at Ubisoft on the soft, ethereal game Child of Light and three Assassin’s Creed games and an AI programmer at Relic Entertainment.

She has been featured in publications such as The BBC, The Guardian, Mercedes Benz Magazine, The Huffington Post and VentureBeat.

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