Advertising technology startup Journify has secured $12 million in Series A funding to expand into the United States and Europe and strengthen its artificial intelligence capabilities.
Announced on 3 November, the round was led by Al Mada Ventures and co-led by returning investor Silicon Badia. Shorooq and Bunat Ventures increased their investments, while Du Ventures and Oraseya Capital joined as new backers.
Connecting Advertising to Real Customer Behaviour
Journify helps businesses feed customer activity, including purchases, sign-ups and offline sales, into advertising platforms such as Google, Meta and TikTok.
The aim is to give advertising algorithms more reliable information to improve campaign performance. Journify says more than 100 businesses use its platform.
Building Its AI Capabilities
The investment will also support technology that monitors data connections, identifies quality issues and helps marketers understand advertising performance.
According to Silicon Badia, Journify’s revenue has grown more than fivefold since its initial investment.
Expanding Beyond the Gulf
Founded in 2022 by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki, Journify is headquartered in San Francisco, with offices in Dubai and Riyadh.
Its expansion builds on its presence across Gulf markets.
