As AI moves from buzzword to business priority, many organisations still struggle to make it practical. Demi Joseph, Engagement Manager at Decision Inc, believes the key lies in readiness — assessing capability, building confidence, and starting small to achieve quick wins.
“There’s a misconception that AI needs to be everywhere,”
says Joseph.
“It doesn’t. You need to know where your business is ready — and where it’s not.”
From Hype to Readiness
Decision Inc, a long-time Qlik partner, helps clients move from vision to execution through an AI Readiness Assessment — a framework that rates organisations on a six-level scale.
“We use it to avoid wasted investments. AI should solve real problems — improve decisions, boost accuracy, or enhance customer experience — not just tick a trend box.”
This pragmatic approach ensures technology aligns with business goals before large-scale deployment.
Operationalising AI
As a consulting partner, Decision Inc works end-to-end — from data strategy and storage to analytics and applications.
Joseph emphasises that value comes when data is connected, accessible, and trusted.
“Our job is to help clients make the most of what they already have — to turn data into decisions that matter every day.”
She points to internal AI accelerators — like an enterprise chat interface and sales assistant — that Decision Inc has deployed to show clients how AI can streamline work within weeks.
Start Small, Scale Smart
Rather than overhauling systems overnight, Joseph advocates embedding AI into everyday tasks — automating admin, supporting sales teams, and freeing staff for higher-value work.
“The quickest win is where AI removes the mundane. Once people trust it, you can expand to more complex use cases.”
This stepwise model builds organisational confidence and skills while demonstrating tangible ROI.
Why Partners Matter
Implementing AI isn’t just technical — it’s cultural.
Decision Inc acts as a bridge between business strategy and technology execution, helping organisations translate ambition into sustainable change.
“We’re here to ensure AI works for the people who use it — not just for the teams who build it.”
The Takeaway
For Joseph, AI success comes from alignment, readiness, and measurable impact.
Businesses that start with clear objectives, governed data, and trusted partners can move beyond experimentation to everyday value.
As she concludes:
“AI isn’t about replacing people — it’s about enabling them. The goal is smarter decisions, not just smarter systems.”
