Design Quota, South Africa – Samsung has officially launched its highly anticipated Bespoke AI product range, marking a significant leap forward in the integration of artificial intelligence (AI) within home appliances. The launch event, held today, showcased a full suite of AI-driven home solutions designed to enhance sustainability, energy efficiency, and the overall user experience.
Simphiwe Mthethwa, Home Appliances Product Specialist, expressed his excitement about the new range, emphasizing the innovative SmartThings app that ties together the hyper-connectivity of these appliances.
“This AI helps you save energy, and you can monitor energy consumption right from your phone,” said Mthethwa. “Samsung is leading the way in hyper-connectivity, making it seamless to connect your devices through a simple QR code scan.”
The SmartThings app serves as the central hub for controlling a wide array of connected devices, offering services like laundry care, food management, energy monitoring, pet care, and home care. Users can create customized routines that align with their lifestyle, such as setting the air conditioner to turn on automatically when approaching home, ensuring a comfortable environment upon arrival.
The Bespoke AI range includes a variety of appliances such as the Oke AI fridge, 18 kg washer dryer, AI vacuum cleaner, bespoke AI washing machine, and the wind-free aircon with AI auto cooling. This comprehensive range offers consumers a starting point for building a smart home that is as efficient as it is innovative.
Mark Mckay, Head of Home Appliances at Samsung South Africa, highlighted the global nature of the launch, with the same products being introduced simultaneously worldwide.
“We are bringing new value and benefits to our users and consumers globally,”
said Mckay.
“With the advancement of AI, you can now customize not just the external aesthetics of your appliances but also their internal operations.”
Samsung’s Bespoke AI products are designed to add value by making appliances more energy-efficient and smarter, learning from their environment, and adapting to the user’s habits. For example, the AI-powered washing machine can automatically select the optimal wash cycle and dispense detergent based on the level of soiling and fabric type, eliminating the guesswork and effort from doing laundry.
The SmartThings app, which Mckay described as “the glue that ties it all together,” allows users to control not only Samsung appliances but also third-party devices, making it a versatile tool for managing a smart home. Notably, the app is compatible with all operating systems, ensuring that anyone can enjoy the benefits of a connected home, regardless of their smartphone brand.
Among the standout innovations is the new air dresser, a smart cupboard that can steam, sterilize, and refresh clothes remotely. Samsung’s Bespoke AI range is a full home solution, promising to take the hassle out of daily chores and allowing consumers to spend more time on what truly matters.
In a world where consumers are increasingly looking for ways to do less and live more, Samsung’s Bespoke AI appliances are poised to become essential tools for modern living. With features that learn and adapt to user preferences, these appliances offer unparalleled convenience and efficiency, making them a must-have for any smart home enthusiast.
As Samsung continues to push the boundaries of what is possible with AI in home appliances, the Bespoke AI range represents a bold step forward, promising a future where technology not only meets but anticipates and exceeds the needs of consumers.
