Get ready to serve new looks this summer, courtesy of Naomi Osaka. Today, the four-time Grand Slam champion and fashion and design enthusiast launches a collection of premium outfits she designed for the Meta Avatars Store. They’re available now on Instagram, Messenger, Facebook, and in VR.
Sporty, dressy, and everything in between, these outfits will help you stand out no matter the occasion. For her first foray into digital apparel, Osaka drew on a wide range of influences — tennis, of course, but also her Haitian and Japanese heritage, The Great Wave off Kanagawa by Hokusai, her growing media company Hana Kuma, and even her dog Butta who gets a nod with paw prints and cozy joggers. Together, the collection shows the many sides of Naomi’s personal style, which she describes as, “eclectic, unpredictable, yet comfortably cool.”
“Being able to take trends from the real world and translate into the metaverse was really fun,”
“plus you can try a lot of new things when designing digitally — it’s all about pushing myself outside of the box. To me, one of the most exciting parts is that digital apparel is much more accessible than luxury apparel in the real world. I can dress my avatar in whatever I want — there’s a lot more freedom and flexibility to have fun and experiment with looks and designs.”
Osaka’s collection launches with five outfits — but if you like what you see, keep an eye out. The collection will expand over time with more bold and eclectic looks that will help your avatar look effortlessly cool on Instagram, or go straight from a sweaty game of Eleven Table Tennis to a dance party in Meta Horizon Worlds.
Each of these bold looks reveal a part of Osaka’s unique design ethos.
And while you’re perusing the Meta Avatars Store, be sure to check out some of other partnerships with some of the world’s leading fashion, sports, and lifestyle brands — including PUMA, Madhappy, the NBA, Prada, and Thom Browne.