Meta is expanding the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. They are also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels.
Watching video is half of time spent on Facebook and Instagram, and Reels is the fastest growing content format by far. Meta is focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. They also want to make it fun and easy for people to find and share relevant and entertaining content.
Since launching in the US, they’ve seen creators like Kurt Tocci (and his cat, Zeus) share original comedic skits, author and Bulletin writer Andrea Gibson offer a reading of their published poetry, Nigerian-American couple Ling and Lamb try new foods and dancer and creator Niana Guerrero do trending dances, like the #ZooChallenge
Meta is creating a variety of opportunities for creators to earn money for their reels. Their Reels Play bonus program, part of the $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. These bonuses have helped creators like Jason the Great fund their reels creation and better understand what types of content works on Facebook. In the coming months, Meta will expand the bonus program to more countries, so more creators can get rewarded for creating reels that their communities love.
You can find Facebook Reels in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with friends.