New Features on Instagram Reels For Creators

Meta strives to make Instagram a home for creators like you to express your creativity, connect with your audience and earn a living. They just announced improvements to Reels — to empower you to do what you do best.

Creators are always looking to discover fresh content ideas, so now Instagram is adding a dedicated destination for you to be inspired by the latest trends. You’ll be able to see the top trending songs on Reels, see how many times the audio has been used, tap in to use it or save the audio for yourself.

You’ll also be able to see what the top trending topics and hashtags are on Reels to inform your own content. For example, festival season might be trending earlier than you think. Instagram found that people actually start sharing their #coachella content before the festival even begins. These are the types of insights you can tap into with the new trends destination.

Making It Easier to Edit Reels

Instagram is making it easier for you to edit your reels by bringing together video clips, audio, stickers, and text on a unified editing screen. This makes it easier to align and time elements of your reel to the right moments in a more visual way. Keep an eye out for even more exciting tools to come as they continue to invest in more ways to make editing your reels simpler and easier. This is available globally, across both iOS and Android devices.

Updates to Reels Insights

Meta is improving Reels insights to help you better understand how your content is performing. They’re adding two new metrics: total watch time and average watch time – and making it easier to see your insights while viewing your reels directly.

Total watch time captures the total amount of time your reel was played, including any time spent replaying the reel. Average watch time captures the average amount of time spent playing your reel, calculated by dividing watch time with the number of total plays. For example if your average watch time is 17 seconds, out of everyone who watched your Reel they watched an average of 17 seconds. This will help you better understand where people are being engaged or where you may need to create a stronger hook to have viewers stay longer.

Learn more about how Meta supporting creators across Instagram and Facebook.

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