Twitter launches Fleets,a new way to join the conversation.

Twitter’s purpose is to serve the public conversation – it’s where you go to see what's happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there's so much pressure to rack up Retweets and Likes. That’s why, unfortunately, there are so many 🔥 Tweets left in drafts! To help people feel more comfortable, we've been working on a lower pressure way for people to talk about what’s happening. Today, we're launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.

Fleets are meant for sharing momentary thoughts. They help start conversations and only stick around for 24 hours. Through tests done in Brazil, Italy, India, and South Korea, Twitter has learned that Fleets helped people feel more comfortable joining the conversation. They have noticed that people with Fleets talk more on Twitter. Those new to Twitter found Fleets to be an easier way to share what’s on their mind. Because they disappear from view after a day. Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings. These are early findings from the tests and Twitter is excited to learn more about how Fleets are used by the greater community.

Users can Fleet-text reactions to Tweets, photos or videos and customize your Fleets with various background and text options. To share a Tweet in a Fleet tap the “Share” icon at the bottom of the Tweet and then tap, “Share in Fleet.” Then, add what you think about it with some text or emojis. Coming soon are stickers and live broadcasting in Fleets. A user’s followers can see their Fleets at the top of their home timeline. Anyone who can see a user’s full profile can see their Fleets there too. Also, anyone who can send a Direct Message can reply to a user’s Fleets.

If you want to reply to a Fleet, tap on it to send a Direct Message or emoji reaction to the author; replying or reacting to a Fleet starts a conversation in your Direct Messages. Fleet authors can see who views their Fleets, including accounts with protected Tweets, by clicking into their Fleets and tapping on the ‘Seen By’ text at the bottom. Learn more about how Fleets work here. Fleets will be updated over time with new features, based on your feedback.

Just like Tweets, Fleets must follow Twitter Rules. To report a Fleet, tap the ‘v’ icon at the top of a Fleet; users can also mute the account posting the Fleet from here. We’ll take action if a reported Tweet breaks our rules. If a user Fleets a Tweet with a label or warning, it will carry over to Fleets. In some cases, you may need to tap through a warning before you’re able to view a Fleet.

This format may sound familiar, however, Twitters has learned that some people feel more comfortable joining conversations on Twitter with this ephemeral format, so what they’re saying lives just for a moment in time. In the coming days, everyone globally will have Fleets on Twitter for iOS and Android.

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