First SA Brand to use NFT for a campaign

MetaLabsAfrica is proud to finally announce the incredible VW Polo Game On NFT campaign they worked with Ogilvy on to create the first NFT campaign in South Africa for a brand. The concept is also a first of its kind globally.

There is a collection of 100 NFT created and divided into 5 mini-collections titled Neon Collection, Mzansiverse Collection Blocks, Mzansiverse Balls, Hologram Players and 8-Bit Players with 20 NFTs for each collection.

There was a competition for the 100 NFTs where entrants had to select frame grabs from the New POLO GameOn commercial based on clues given over five days. The competition has become a massive success and created a ton of online engagement.

Some of the winners have already started selling their NFT and the company currently has a floor price of 1.2 ETH / $4000 / R60 000 but feel there are going to be some sold for more affordable prices as this collection has the potential of becoming more and more popular in time. If anyone likes any that are not put on for sale you must just go to the NFT and make an offer.

Please see collection here

Branded NFT’s offer passionate customers collectable virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds.

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