Apple has announced sweeping changes to its business terms for app developers in the European Union, replacing its controversial Core Technology Fee with a new 5% Core Technology Commission and introducing a single, unified set of rules for all developers distributing apps in the bloc.
The changes, announced following what Apple described as “close collaboration” with the European Commission, are intended to resolve longstanding disputes over the company’s app distribution and payment policies under the EU’s Digital Markets Act (DMA). Developers can opt into the new business terms immediately, with the changes taking effect on October 1.
Under the revised framework, Apple will eliminate the per-install Core Technology Fee, which applied to developers reaching significant scale, and instead charge a 5% commission on digital transactions for apps distributed outside the App Store through alternative marketplaces or the web.
The company is also simplifying its commercial model by moving all EU developers to a single set of business terms while adjusting commission rates depending on how apps process payments.
Apps sold through the App Store using Apple’s in-app payment system will be subject to a 26% commission, although developers participating in programmes such as the App Store Small Business Program, Mini Apps Partner Program, and Video Partner Program will continue to pay a reduced 15% rate. The 15% commission also applies to auto-renewing subscriptions after their first year.
Developers choosing alternative payment processors within their apps will pay a 20% commission, or 10% if they qualify for Apple’s reduced-rate programmes. Apps that direct users to external websites to complete purchases will be charged a 15% commission, with eligible developers paying 10%.
For the first time in the EU, Apple will also allow developers to offer its own In-App Purchase system alongside alternative payment methods within the same app. Developers must choose their payment options—including Apple’s system, third-party processors, web links, or a combination—and keep those options unchanged for at least 12 months.
Apple said it is also strengthening child safety protections for apps using alternative payment methods. Apps listed in the App Store’s Kids category will be prohibited from linking users to external websites for purchases. Apps using alternative payments or external purchase links must include parental approval mechanisms for users under 18, while users under 13 will not be permitted to access external payment links at all. These safeguards will be extended in EU countries where parental consent laws apply to older children.
The company is further broadening eligibility for organisations seeking to operate alternative app marketplaces or distribute apps directly through the web. Businesses will qualify if they meet financial stability requirements, are publicly listed or owned by a listed company, have backing from established venture capital firms, have completed an independent financial audit, or are government entities, educational institutions, or non-profit organisations.
Despite expanding alternative distribution, Apple said all apps distributed outside the App Store in the EU will continue to undergo its Notarization process—a baseline security review designed to detect malware and other serious threats before apps reach users.
The updated terms mark Apple’s latest effort to align its business practices with European regulatory requirements while maintaining oversight over app security and user protection in the region.
