At its annual Global Conversations conference, WhatsApp announced a series of powerful new updates designed to position the platform as the premier destination for business communication, marketing, and customer support.
Unified Marketing Across WhatsApp, Facebook, and Instagram
One of the most significant announcements was the integration of WhatsApp marketing tools directly into Meta’s Ads Manager. This update allows businesses—regardless of size—to seamlessly manage campaigns across WhatsApp, Facebook, and Instagram in one centralized place.
With a shared creative workflow, setup process, and budget allocation, businesses can now streamline their advertising strategies and improve performance through Meta’s AI-driven Advantage+ system. Businesses can also upload subscriber lists and easily distribute marketing messages, including upcoming support for WhatsApp Status ads, directly from Ads Manager.
Introducing AI-Powered Business Tools
To help companies handle growing volumes of customer engagement, WhatsApp revealed its plans for Business AI—an intelligent system designed to automate and personalize support.
From making tailored product recommendations to managing post-sale interactions like updates and follow-ups, Business AI aims to improve customer satisfaction while reducing the workload on human agents. The system will soon expand to more businesses in Mexico, with global rollouts expected in the near future.
Enhanced Voice and Calling Features for Businesses
Recognizing the need for richer, real-time support, WhatsApp is rolling out calling and voice options for enterprises using the WhatsApp Business Platform.
Soon, customers will be able to place calls to businesses when they want to speak to a live representative, and companies will be able to initiate calls to customers who’ve opted in. The update also includes voice messaging and video calling, enhancing experiences such as remote consultations and telehealth services.
These new communication options are seen as a key step toward future AI-powered voice support, offering more flexibility in how businesses and customers interact.
Businesses interested in exploring these features—particularly voice and video tools—are encouraged to partner with WhatsApp’s official platform collaborators.
With over 2 billion users globally, WhatsApp’s push into AI and integrated marketing solidifies its growing role in the digital commerce ecosystem.
