A bold new player in the UK technology distribution sector is setting its sights on transforming the way next-generation technologies are introduced to British markets. Ethos Technology, headquartered in Oxfordshire, is a value-added distributor that has been purpose-built to close the widening technology gap between the USA and the UK.
With a mission to disrupt the status quo, Ethos is challenging the traditional model in which Silicon Valley innovations often take up to two years to reach UK businesses. This lag, the company argues, places British firms at a competitive disadvantage, affecting agility, scalability, and cost-efficiency.
Ethos partners with cutting-edge technology vendors and works through a network of reseller partners to introduce disruptive, problem-solving solutions to the UK market. The company’s focus is on simplifying data centres, enhancing operational efficiency, and driving down costs—eschewing the all-too-common trend of adopting technology for its own sake.
Martin Whittle, Ethos’ Chief Operating Officer brings over two decades of experience across public and private sectors, including high-stakes technology projects for the 2012 London Olympics.
With a strategic base just off the M40 in Oxfordshire, Ethos provides partners and customers easy access to its training and lab facilities. The company also boasts a robust eCommerce platform that supports resellers with real-time pricing, availability, competitive insights, and deal registration.
Ethos’ leadership team brings a combined wealth of experience and a bold vision for UK tech distribution. Galbraith, with over 15 years of experience across multiple verticals, leads strategic development and global expansion efforts, while Whittle ensures operational excellence and compliance with key industry standards including PSN, PCI, and ISO.
As the company continues its expansion into EMEA and beyond, Ethos Technology positions itself not just as a distributor, but as a catalyst for change in a rapidly evolving industry.
For more information, visit: www.ethostechnology.co.uk
