Canon Central and North Africa (CCNA) (Canon-CNA.com), a leader in imaging solutions, has announced an inspiring partnership with MED-EL, a global leader in cochlear implants and hearing systems, to introduce photography training for the hearing-implanted community in Kenya.
This collaboration, marking the first of its kind, aims to blend rehabilitation with creativity, empowering participants with profound hearing loss to explore new avenues of self-expression.
The programme was designed for individuals with severe to profound hearing loss who have undergone cochlear implantation.
Traditionally, rehabilitation for this community has focused on therapy, speech development, and medical check-ups. This initiative, however, opened a world of creative possibilities, providing participants with the skills and tools to tell their own stories through photography while connecting them to global challenges framed by the United Nations Sustainable Development Goals (SDGs).
MED-EL selected ten participants, aged 9 to 22, who were eager to explore photography. Over three weeks, these students attended four classes each week, held at the Canon Academy Space in Nairobi under the guidance of Canon Certified Trainer Ben Mwangi.
The curriculum emphasized both technical photography skills and creative storytelling, helping participants link their personal experiences to larger societal issues.
One standout participant, Collins Mutune, captured an evocative image illustrating the importance of SDG Goal 6:
“ensuring availability and sustainable management of water and sanitation for all.”
His photograph, depicting a young man pouring water from a bottle, symbolized the preciousness of water and the collective responsibility to conserve it. The image showcased the power of visual storytelling in addressing universal concerns.
“This collaboration with MED-EL exemplifies Canon’s commitment to empowering individuals through the transformative power of imagery,”
said Tushar Vashnavi, Strategic Planning Director of Canon Central and North Africa.
“Photography is a universal language, and this initiative demonstrates that creative expression knows no boundaries. By imparting valuable skills, fostering inclusivity, and creating a platform for self-expression, we aim to make a meaningful difference in people’s lives.”
The programme, rooted in Canon’s corporate philosophy of “Kyosei,” or living and working together for the common good, also offered participants a supportive environment to connect with peers who shared similar experiences. Older students took on mentoring roles, enriching the experience for younger participants and fostering mutual growth.
At the end of the training, participants received certificates and printed copies of their portfolios, tangible reminders of their achievements and creative journeys.
A rehabilitation specialist who attended the sessions observed that students not only gained technical skills but also built confidence and found camaraderie within the group.
Sneha Lata, Audiologist and Speech-Language Pathologist at MED-EL, praised the collaboration, stating,
“This initiative aligns with our mission to enhance the quality of life for individuals with hearing loss. Partnering with Canon has given our implant recipients a unique opportunity to explore creativity, express themselves, and connect with others in meaningful ways.”
This groundbreaking partnership highlights the potential of photography as a tool for empowerment and social impact. It reflects Canon’s dedication to making a positive difference across Africa, demonstrating how creative expression can bring communities together and open new horizons for individuals of all abilities.
