Canon Central and North Africa, a global leader in imaging solutions, has announced an inspiring partnership with the Al Amel Association, a non-profit organization dedicated to supporting children and adolescents with special needs. This collaboration, rooted in community spirit and empowerment, leverages Canon’s innovative solutions to provide creative outlets for children, enhance family bonds, and celebrate meaningful moments.
The partnership focuses on equine therapy and creative activities, core components of the Al Amel Association’s mission to nurture children’s development through psychomotor support, sports, and art. As part of the initiative, Canon has launched regular workshops for association staff and guardians, providing them with training in photography and Canon’s Creative Park activities.
Empowering Through Creativity and Photography
To further strengthen this effort, Canon has established a dedicated Creative Park and Photography Studio within the association’s premises. This space allows families to engage in artistic activities while capturing and cherishing moments of joy and growth. By equipping guardians with photography skills and access to Canon’s Creative Park, the initiative enables them to bond with their children and preserve treasured memories.
Canon’s Creative Park (https://apo-opa.co/3ByN8g3) offers free, printable crafts, activities, and templates to inspire creativity for all ages. For children, these activities play a significant role in improving motor skills, focus, and imaginative thinking, fostering cognitive and emotional development.
“Empowering guardians with photography skills adds a meaningful dimension to their journey,”
explained Somesh Adukia, Managing Director, Canon Central and North Africa.
“These skills allow families to celebrate their children’s milestones and happiness, creating a lasting bond. Our collaboration with Al Amel reflects Canon’s corporate philosophy of Kyosei, emphasizing harmony and collective progress.”
A Shared Vision for Inclusivity and Growth
The Al Amel Association, which has supported over 200 children aged 2 to 27, alongside a dedicated team of 30 volunteers, four psychologists, and therapeutic animals, embodies a mission closely aligned with Canon’s ethos.
“Canon’s support enhances our ability to create a nurturing environment for the children entrusted to our care,”
said Mariama Benoufella, President of Al Amel Association.
“Their expertise allows us to capture moments that matter, building a community where young lives are nurtured and celebrated.”
Earlier this year, Canon employees visited Al Amel’s facilities, engaging with children through a joyful coloring activity. This event exemplified Canon’s commitment to fostering creativity and building connections through technology and community involvement.
Canon’s Broader Vision for Africa
The partnership with Al Amel is part of Canon’s larger efforts to empower communities across Africa through social responsibility initiatives. By embracing technology and nurturing creativity, Canon aims to enrich lives and contribute to a brighter, more inclusive future.
Through initiatives like these, Canon is not only empowering individuals and families but also demonstrating its dedication to collective progress, inclusivity, and the transformative power of creativity and technology.
