Santa Monica-based AI startup rabbit Inc. launched r1, a custom-built consumer AI device running on a revolutionary natural-language operating system.
r1 was developed to take a leap towards an app-free online experience, by introducing an operating system that navigates all of your apps quickly and efficiently so you don’t have to.
r1’s operating system, rabbit OS, is the first OS ever built on Large Action Model (LAM), rabbit’s proprietary foundation model that can infer and model human actions on computer interfaces by learning users’ intention and behavior when they use specific apps, and then mimic and perform them both reliably and quickly. rabbit’s unique new r1 device costs $199, with pre-sales and shipments beginning in late March 2024.
“Today is the beginning of a new era in human-machine interaction,”
said rabbit Founder and CEO Jesse Lyu.
“We’ve come to a point where we have hundreds of apps on our smartphones with complicated UX designs that don’t talk to each other. As a result, end users are frustrated with their devices and are often getting lost. rabbit is now building towards an intuitive app-free experience with the power of AI. Large Language Models, like ChatGPT, showed the possibility of understanding natural language with AI; our Large Action Model takes it one step further: it doesn’t just generate text in response to human input – it generates actions on behalf of users to
help us get things done.”
Large Action Model (LAM) – Taking Human-ComputerInteraction from Output to Action
rabbit’s proprietary Large Action Model (LAM) is the cornerstone of the new r1 device – and the foundation of the future of human-machine interaction. LAM is designed to make AI systems see and act on apps in the same way humans do. It learns by demonstration – observing a human using an interface and reliably replicating the process, even if the interface is changed. It works by first understanding complex human intentions, then spinning up on human-oriented interfaces across all mobile and desktop environments on a customized cloud platform, and finally interacting with apps within the platform to achieve certain objectives without the need for complex, custom integrations like Application Programming Interfaces (APIs). LAM fundamentally removes the need for users to download and use multiple apps on their devices, and instead proactively carries out the tasks on such apps for them.
rabbit OS – The First Operating System Built on the Large Action Model
rabbit OS, and the underlying LAM, adds abundant value to users’ online life with “rabbits” – personal AI agents that carry out various tasks. Most voice-based assistants in smart home and portable consumer devices only handle simple requests such as turning on lights or checking the weather. rabbit OS, on the other hand, can handle most of one’s digital errands – from simple tasks like searching for up-to-date information to complex tasks such as thoroughly researching and booking options for upcoming travel, or filling a virtual grocery store cart and completing transactions at check-out.
At launch, rabbit OS will already be trained to work with the most popular apps. In the near future, it will also feature an experimental capability that allows users to train their own “rabbits” to perform specific tasks on niche apps and workflows.
Through a web portal called “rabbit hole,” a cloud hub where users can relay access to their existing apps to rabbits, users can enable different features and functionalities for their r1 device. Similar to handing one’s unlocked phone to a friend who will help order takeout, rabbit OS performs tasks for users with their permission, without preemptively storing their identity information or passwords. rabbit OS does not create any proxy accounts, or require users to purchase additional subscriptions for their existing services, which leads to increased safety, security, and efficiency.
r1 will be available for pre-sales starting January 9 for $199 with no additional monthly subscription required. Pre-sales for r1 start today on rabbit’s official website, rabbit.tech. U.S. orders start shipping late March. Global orders start shipping later this year.
About rabbit
rabbit inc. is an AI startup developing a personalized operating system (OS) through a natural languageinterface and dedicated, affordable consumer hardware to host the OS. The OS, called rabbit OS, is capable ofunderstanding complex user intentions, operating user interfaces, and performing actions on behalf of the user.The key technology powering rabbit OS is the Large Action Model (LAM), a new type of foundation model thatunderstands human intentions on computers.
The company is headquartered in Santa Monica, California, and was founded by a group of researchers,engineers, and repeat entrepreneurs with extensive experience in shipping AI hardware products and operatinghigh-performance computing (HPC) clusters to train large AI models. A two-time Y Combinator alumnus, rabbit’sFounder and CEO, Jesse Lyu, previously founded Raven Tech, a startup that pioneered conversational AIoperating systems and was acquired by Baidu. rabbit raised $30m in funding to date from investors, includingKhosla Ventures, Synergis Capital, and KAKAO Investment.
