As a part of their settlement with the Department of Justice (DOJ), representing the US Department of Housing and Urban Development (HUD), Meta announced their plan to create the Variance Reduction System (VRS) to help advance the equitable distribution of ads on Meta technologies.
After more than a year of collaboration with the DOJ, they have now launched the VRS in the United States for housing ads. Over the coming year, they will extend its use to US employment and credit ads.
Additionally, they discontinued the use of Special Ad Audiences, an additional commitment in the settlement.