YouTube reinforces support for Africa’s creators #YouTubeBlack

YouTube has announced the expansion of efforts to support creators and the creative economy in Africa through the 2023 #YouTubeBlack Voices creators and artist cohorts.

Now in its third year, the initiative from YouTube is a follow up to a global, multi-year commitment made in 2020 to uplift and grow Black creators, artists, songwriters, and producers on the platform.

Forty creators from Sub-Saharan Africa will be part of the 135 #YouTubeBlack Voices Creators selected globally who are enrolled into the cohort.

Among the 23 #YouTubeBlack Voices Artists selected for the programme are African fast-rising musical artists, Gyakie from Ghana, Kamo Mphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.

The cohort will also include Hip Hop producer MashBeatz from South Africa and Nairobi-based producer Ukweli, who will be joining 17 #YouTubeBlack Voices Songwriters and Producers globally.

As support from YouTube, grantees will receive $20,000 and $50,000 as seed funding, dedicated partner support for six months and have the opportunity to participate in programmes including bespoke training, workshops and networking programmes spread out across the year.

“We are excited about the creators, musical artists and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund. The initiative is dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform,”

says Alex Okosi, MD, Emerging Markets, YouTube EMEA.

The artists, songwriters, and producers joining the #YouTubeBlack Voices Music Class of 2023 will be required to set goals, develop content strategy, and engage with their fans on YouTube, with the assistance of a YouTube partner manager.

There will be networking opportunities with other artists, songwriters, and producers included in the #YouTubeBlack Voices Fund, and a chance to maximise the impact of their channels as they provide catalogue-development opportunities.

“We are seriously interested in the growth of the creative community in Africa. For the creators, artists, songwriters and producers that will be joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success,”

Okosi adds.

Over the next few years, YouTube will be directly investing in more than 500 creators and artists from across the world to support, grow, and fund their channels and content development through the #YouTubeBlack Voices Fund.

Below is Africa’s full list of the #YouTubeBlack Voices Creator Class of 2023 (in alphabetical order per country).

YOUTUBE CHANNEL

CREATOR

COUNTRY

Stylebyreme

Egbor Osereme

Nigeria

Femi Olaniyan

Oluwafemi Olaniyan

Nigeria

Pot of Flavours

Latifat Kilani

Nigeria

Korty eo

Korty EO

Nigeria

Denixx Kreatives

Dennis Akpan

Nigeria

Louis ihuefo

Louis Ihuefo

Nigeria

Bof games

Oluebube Belonwu

Nigeria

234drive

Olatunbosun Gbenga

Nigeria

Football Fans Tribe

Tokoni Iderima

Nigeria

Chantel Anyanwu

Kelechi Anyanwu

Nigeria

IFY’S KITCHEN

Ifeyinwa Mogekwu

Nigeria

Kagan

Segun Oladapo-Ogunsanya

Nigeria

Izzi Boye

Izzi Boye

Nigeria

TAAOOMA’s Cabin

Maryam Apaokagi

Nigeria

Foodies And Spice

Gina Ehikodi-Ojo

Nigeria

Madam Speaker

Perseverance Maremeni

South Africa

Muzi Sambo

Muzikayifani Sambo

South Africa

Reggie Mohlabi

Reginald Mohlabi

South Africa

Perima’s Kitchen

Solina Naidoo

South Africa

Zillewizzy

Matlala Mokgehle

South Africa

Tsoanieskits

Tsoanelo Moyo

South Africa

Thuli Madlamuka

Thulile Dlamuka

South Africa

Moghelingz

Banele Ndaba

South Africa

Seithati Letsipa

Seithati Letsipa

South Africa

coffeenomilk

Clalissa Magunde

South Africa

OhSmallstuff

Oyisa Matebese

South Africa

Mzwandile & Siza

Mzwandile and Siza Ndlovu

South Africa

Centtwinz TV

Innocent and Millicent, Sadiki and Mashile

South Africa

Sinikiwe Kademaunga

Sinikiwe Kademaunga

South Africa

Tumi Moliko

Tumelo Moliko

South Africa

RUTHLESS FOCUS

CALEB OREM

Kenya

African Real Estate

Martin Kihara

Kenya

Agatha Nkirote

Agatha Nkirote

Kenya

Suzyshomestead

Susan Muriithi

Kenya

Kenyan Entrepreneur

Sebastian Ngida

Kenya

Diy with Jojo

Joanne Wanja

Kenya

Wongel Zelalem

Wongel Zelalem

Kenya

Kane’s Kitchen Affair

Juliet Kane

Kenya

ONR

Olive Nkirote

Kenya

Kate Kendy

Kate Kendy Wanjiku

Kenya

Previous Story

Speechify is an app assisting persons with disabilities, particularly those who are dyslexic

Next Story

uqudo Paves The Way for Digital Identity in Africa