Meta launched a groundbreaking generative AI video editing feature across its Meta AI app, Meta.AI website, and Edits app, giving users an intuitive and powerful way to creatively transform their short-form videos. The feature, which allows anyone to apply AI-driven edits to video clips using preset prompts, is now available in the U.S. and more than a dozen countries globally.
The new editing experience, inspired by Meta’s Movie Gen models, marks a major step toward the company’s vision of bringing accessible video generation and editing to everyday users, creators, and storytellers. For a limited time, users can transform 10-second videos for free using more than 50 preset prompts. These prompts can dramatically change the video’s outfit, environment, artistic style, and more—all in just a few taps.
“This launch brings us closer to our goal of making AI-powered video editing available across all our apps and products,” Meta said in a statement. “Later this year, users will be able to craft their own AI-driven edits using custom text prompts, giving them even more creative control.”
Creativity Without the Learning Curve
Designed to be intuitive and user-friendly, the AI video editing tool eliminates the need for complex video-editing skills. Users simply upload a video to the Meta AI app, Meta.AI website, or Edits app, select an editing prompt—like “comic book style,” “dreamy lighting,” or “video game mode”—and watch their content transform in seconds.
Want to relive a rainy-day memory with magical shimmer and soft-focus lighting? Or appear as a battle-ready character in a neon-lit video game world? Meta AI makes these edits effortless. Edited videos can be instantly shared to Facebook, Instagram, or the Meta Discover feed, making content creation and sharing completely seamless.
To develop this feature, Meta worked closely with creators to understand the kinds of visual styles and transformations that would resonate most with their audiences. The result is a tool that’s not only fun and expressive but also designed to integrate smoothly into creators’ existing workflows.
From Research to Reality
Meta’s new video editing tool builds on years of research and experimentation in AI media generation. Beginning with the Make-A-Scene models in 2022, which enabled early forms of AI-generated imagery, audio, and 3D animations, Meta advanced to diffusion-based models like Llama Image, known for their ability to generate higher-quality visuals and support text-driven editing.
Those innovations culminated in the development of Movie Gen, a multi-modal model capable of producing customized video and sound from simple instructions. Today’s release brings these cutting-edge technologies into the hands of everyday users.
“We built this tool to empower people to experiment, create, and connect through video,” said Meta. “Whether you’re enhancing a personal memory or building viral content for your audience, our AI video editing feature offers an exciting new way to tell your story.”
As AI continues to reshape how people create and engage with digital media, Meta’s latest launch affirms its commitment to democratizing creative tools and pushing the boundaries of what’s possible in video storytelling.
