Samsung recently connected with amazing South African women including Melinda Bam, Koketso Chipana and Sarah Langa at The Adidas’ I’m Possible Festival in Johannesburg. Over 1200 women between the ages of 18 and 35, were in attendance at the Adidas event, featuring admired fitness instructors and leading local artists – with the aim to Inspire “her” – with I’m Possible Stories of Women who are seeing new possibilities.
Melinda Bam, Sarah Langa and Koketso Chipane were armed with their gravity-defying device Galaxy ZFlip3 5G devices, that effortlessly transform from uber-stylish smartphones to game-changing fitness-focused devices.
“For Adidas, the collaboration with Samsung was a seamless one. Samsung shares our believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with their equally inspiring ‘Do what you can’t’ vision,“
Sphe Mjadu CMO Adidas.
“The collaboration with Adidas was a seamless one. Samsung shares Adidas’s believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with our long-held ‘Do what you can’t’ vision,“
said Dudu Mokholo, Chief Marketing Officer at Samsung Africa.
Sarah, Koketso and Melinda used their Galaxy Z Flip3 5G to great effect as they rose to the challenge of attaining their personal health goals. With the Galaxy Z Flip3 5G’s versatile and immersive screens they were able to make full use of innovations such as Flex Mode which you can use hands free by standing it up on a surface, to record the workouts on the day. The slim, lightweight design of the device gave them the advantage of easily slipping it into their training gear, and even while being active on the day, they could effortlessly check their step count or calories burnt, as all the info is right there on the Galaxy Z Flip3 5G cover screen.
Inspiringly, all proceeds from the festival ticket sales will go to Blossom Care Solutions, to jointly tackle period poverty by providing increased access to sanitary pads in township schools and rural communities.