#KpopTwitter reaches new heights with 7.8 billion global Tweets

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.

Diving deeper into the flurry of Tweets, Twitter’s analysis reveals the Top 20 countries Tweeting most about K-pop, the Top 20 countries with the most K-pop fans, as well as rankings of the most Tweeted about K-pop artists and rising K-pop artists.

With its legion of passionate and active fans, Indonesia tops the list for most number of K-pop Tweets for the second consecutive year. Meanwhile, the Philippines, South Korea, Thailand, the United States, Mexico, Malaysia, Brazil, India, and Japan made it into the top 10.

While the list of countries with the most number of fans (analyzed by unique authors) looks similar to the list for most number of Tweets, with Indonesia coming in first and the others like Japan and the Philippines close behind, countries like Peru, Colombia, Singapore, and Ecuador were featured among the top 20 this year (after missing out in 2020). Meanwhile, as the number of fans continues to grow in various countries, Chile and Vietnam climbed the ranks by four and five positions, ultimately securing the 16th and 13th spots respectively.

Twitter’s Head of Global K-pop Partnerships, YeonJeong Kim says,

“In 2021, with BTS and NCT leading the conversation, we could also see an increase in conversation related to rising artists such as ENHYPEN, aespa, and ITZY. But beyond K-pop, we’ve also seen discussions about Korean content across the board on Twitter growing with K-pop fans talking about not just their favorite music, performances, concerts, and daily lives, but showing increasing interest in dramas and webtoons with K-pop soundtracks or starring K-pop idols. As the global consumption of Korean content grows, we look forward to seeing even more diverse conversations on Twitter and providing more content you can see #OnlyOnTwitter in 2022.”