Two Pioneering Samsung Stores Open in Johannesburg

Samsung has announced that two visionary Samsung Stores have now opened in Johannesburg – in Sandton City and Fourways Crossing. With the evolving needs of customer in mind, Samsung is reimagining retail’s next chapter of digital, physical, and immersive shopping experiences. Both stores are outfitted with cutting edge design and the classic Samsung aesthetic, embodying the company’s commitment to innovation and technological advancement.

Samsung Sandton City was created in partnership with retail pioneers Margaret and Allan Hirsch. Originally opened in 2013 at Sandton City, the space has now been transformed to take its premium level of customer experience to new heights. With a pioneering focus on blending the digital and physical realms, it’s an enthralling sensory journey to customer satisfaction.

Samsung Fourways Crossing unveiled an astonishing 26-meter-long TV wall – a must-see installation with its launch. The store, which originally opened in 2000, has now been expanded with Samsung’s partners to create a unique digital and full Samsung experience. It’s destined to engage and fully immerse customers purchasing the latest must-have technology, from South Africa’s favourite technology brand.

Set to capture the imagination of Samsung customers, the stores offer revolutionary experiences and touchpoints, to explore the Samsung Galaxy and make informed buying choices. Both the Sandton City and Fourways Crossing stores are ready to welcome customers to these re-imagined stores, offering a centralised shopping space, where customers can truly experience the Samsung Visual Display and Galaxy.

“At Samsung, we believe in meaningful innovations that makes life easier, and are thankful that our partners continue to support and grow the Samsung Brand. Within the re-designed Fourways Crossing and Sandton City stores we have introduced innovative technology in multiple areas to ensure that our customers experience an unsurpassed level of comfort, convenience and value,“

said Mike Van Lier, Head of Consumer Electronics at Samsung South Africa.

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