Apple expands tools to help businesses connect with customers

For the first time, businesses of all sizes around the world — even those without a brick-and-mortar presence — can manage the way they appear to over 1 billion Apple users using Apple Business Connect.

Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail.

“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,”

said David Dorn, Apple’s senior director of Internet Software and Services Product.

“We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”

Tools to Help Every Business Grow

Since last year, businesses have been able to claim and manage their location place cards through Business Connect, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from the place card; and presenting customers with special promotions.

Now, every business — including those that provide a service or operate fully online or without a physical location — can register for Business Connect to create a visual brand identity, making it easier to connect with customers and build trust.

New Features in Business Connect

Through new capabilities within Business Connect, businesses can sign up to display their brand in the Mail and Phone apps, and customize their logo in Tap to Pay on iPhone.

With Branded Mail, businesses can display their brand name and logo in emails to customers, so their emails stand out in the Mail app and are more easily recognizable. Businesses can sign up for Branded Mail today, and their logo will begin appearing to customers later this year.

For inquiries about Business Connect, businesses can refer to the user guide or log a ticket with Business Connect support.