AsaanaPay is a payments and cash back rewards platform for individuals and small businesses home and abroad. AsaanaPay seeks to provide a truly friction-less payment experience by completely waiving digital payment fees for individuals, thereby encouraging the much needed shift from cash based payments to cashless.
Small businesses gain access to a fast growing addressable customer base, reduce their customer acquisition cost and improve customer retention through cash back rewards programs designed to excite, engage and retain customers.
Cash is still king in Africa with about 90% of all payments made on the continent were through cash. In 2022, even though Sub Saharan Africa payments accounted for $832bn in value and 45bn in volume of mobile payments and about 218m mobile accounts in Sub Saharan Africa were active out of 763m registered accounts, there is still a HUGE untapped opportunity to move these registered but inactive accounts into active state and significantly reduce the continent’s heavy reliance on cash.
Digital payment fees are very high ranging from 2% – 6% and mobile money regulatory fees and taxes are within the ranges of 1 – 18% across the region.
For these reasons, people prefer and default to cash as the primary mode of payment. There is no motivation to shift from cash to digital payments. That is why we built AsaanaPay.
You can send money on AsaanaPay for FREE to anyone on any mobile money provider network. Simply dial *2050# (Ghana – MTN) or sign up online or in-app, link your mobile wallet(s), send directly to their mobile money wallet for FREE. If the recipient already has an AsaanaPay account, you can send directly into their AsaanaPay account directly online or in-app.
You can also send directly into their local bank account for LESS. Deposit funds into your AsaanaPay account for FREE, withdraw from your account into any mobile money wallet or local bank account for LESS and request payments from any mobile money wallet into any wallet or local bank account at competitive rates.
You can earn cash back on qualifying transactions, including airtime (talktime) and internet data plan purchases. Cash back earned iso not restricted to online and in-app use but can be redeemed in part or full at any time into any mobile money wallet or bank account. Small businesses can receive payments from all mobile money wallets and into any mobile wallet or local bank account on the next business day.
AsaanaPay is a unique payments and cash back rewards platform. AsaanaPay currently supports transfers to all 3 leading mobile money providers in Ghana – MTN Mobile Money (MoMo), Vodafone Cash (VodaCash) and AT Money (ATM).
Transfers to Ghanaian local banks is currently supported. Individual and small businesses can sign up, pay get paid with ease. AsaanaPay is growing aggressively and will soon be available to many small businesses and individuals home and abroad within the United States 🇺🇸, Canada 🇨🇦, United Kingdom 🇬🇧, Kenya 🇰🇪, Zambia 🇿🇲 and 9 other African countries.
International Remittance from the United States 🇺🇸, Canada 🇨🇦 and the United Kingdom 🇬🇧 will be included in the coming months to allow loved ones in the diaspora to send money at very competitive rates directly into their loved ones’ AsaanaPay wallets wherever they are, so they can continue to pay, get paid, send, save and earn instantly.
AsaanaPay empowers individuals and small businesses who want to drive the much needed change and shift from cash based payments to digital.