Tuna Yemisci: Navigating Data Challenges in Africa

In a rapidly evolving world driven by data, few individuals are as well-equipped to address the unique challenges faced in Africa as Tuna Yemisci, the Regional Director managing the Middle East, Africa, and East Mediterranean at Qlik. During the recent QlikWorld Tour Johannesburg, Mr. Yemisci shared his insights and vision, shedding light on the critical issues facing the African market and Qlik’s innovative solutions.

Data Trust and Governance Challenges in Africa

One of the central themes of Mr. Yemisci’s discussion was the trust deficit in data across Africa. In the era of big data, trust in data’s accuracy and integrity is paramount for informed decision-making. Yet, Mr. Yemisci pointed out that data governance and trust levels have not reached their optimum point in the African context. This trust gap can be a significant roadblock to data-driven progress.

In addition to trust issues, Mr. Yemisci highlighted infrastructure challenges, especially in South Africa, where energy cutoffs have been a major concern. These interruptions can disrupt data processing and analytics, hampering businesses’ ability to harness their data’s full potential.

Fragmented Data Integration

Data integration is another formidable challenge in Africa. Highly fragmented data sources are scattered across many organizations, making it difficult for African companies to aggregate and manage this disparate data effectively. This fragmentation hinders efficient data analysis and decision-making processes.

Empowering African Businesses

Mr. Yemisci emphasized that Qlik is dedicated to helping African businesses overcome these data-related challenges. During the QlikWorld Tour, he discussed how Qlik’s recent acquisition of Talend is poised to revolutionize data management in African companies. By combining data integration and analytics through talent acquisition, Qlik aims to offer customers a unified platform that streamlines data processes and maximizes value.

Cloud Independence and Hybrid Models

Qlik’s strategy is to remain cloud-independent and cloud-agnostic. They have partnered with major cloud providers, offering flexibility to customers based on their specific needs and challenges. In regions like South Africa, where infrastructure challenges persist, the hybrid model is particularly advantageous. This approach ensures that Qlik doesn’t lock customers into a particular cloud provider, allowing them to adapt to regulatory, security, and privacy requirements.

Decades of Expertise and Investment

Mr. Yemisci highlighted Qlik’s extensive experience in the analytics market, celebrating its 30th year in the industry. With 14 consecutive years as a leader in Gartner’s analytics quadrant and significant investments in research and development, Qlik remains at the forefront of innovation. Over the past six to seven years, they’ve made ten acquisitions to expand their product portfolio and technological capabilities.

Strong Partner Ecosystem

A key strength of Qlik’s presence in South Africa is its robust partner landscape. Highly skilled partners, along with the expansive Qlik community, create a valuable network of resources for customers. Qlik’s platform is known for its user-friendliness, contributing to its wide adoption in Africa.


Tuna Yemisci’s insights from the QlikWorld Tour underscore the pivotal role that trust in data and analytics play in Africa’s growth story. Qlik’s commitment to empowering businesses in the region with comprehensive solutions, its cloud flexibility, and decades of expertise make it a valuable partner for African companies looking to unlock the potential of their data. As Tuna Yemisci emphasized, Qlik is here to stay, grow together with its partners and the community, and continue its mission to build data trust and drive innovation in Africa.

About Qlik

Qlik, bolstered by the recent inclusion of Talend, holds worldwide supremacy in the realm of data integration, data quality, and analytics solutions. Their all-encompassing cloud platform harmonizes data from both cloud and hybrid environments, streamlines information pipelines and processes driven by data, and enhances insights through the incorporation of artificial intelligence (AI). Qlik empowers users to render data more accessible and actionable, ultimately leading to superior and swifter business outcomes. With a presence spanning more than 100 countries and a customer base exceeding 40,000 active organizations, Qlik is unwavering in its commitment to furnishing potent data solutions that cater to the ever-evolving requirements of organizations across the globe.

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