It is almost impossible to keep up with the pace and direction in which business and technology are moving today.
ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.
Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all.
But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade-in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.
Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success.
Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in the African market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth.
Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas but genuinely shares his unique perspectives and know-how to help whoever he can in the process.
Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.
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About the Author
Mushambi Mutuma, the author of Tech Adjacent, is a speaker and tech leader with over 12 years of experience in building brands and businesses across Africa and the US.
His high-impact company, Altivex, emphasizes African engagement in tech and digital industries, with the intent to make Africa a leading hub of innovative authority. As a digital lab, its client base includes the South African Reserve Bank, Vodacom, Dis-Chem, Ab InBev, Granadilla, African Bank, SES, Sofn’Free, Telkom and more.
As a speaker, Mushambi shares insights on tech, entrepreneurship and innovation. His speaking clients include Suits & Sneakers, QuickBooks, Standard Bank, PWC, Allan Gray, University of Johannesburg, UCT Business School and LeaderEx to name a few. Through his content, he hopes to further cultivate and advance Africa’s next generation of innovators and tech adjacent businesses.
As an entrepreneurial expert, he has advised multiple accelerators and incubators including the InnovationHub, Standard Bank and Endeavor.
Mushambi’s business leadership includes the formation and board membership of multiple companies in the health-tech, fintech, edutech and creative industries.
