ASUS unveiled its all-new 2022 line-up of sophisticated, high-performance Zenbook Pro and Zenbook S series laptops at an online launch event entitled The Pinnacle of Performance.
The comprehensive new Zenbook Pro and Zenbook S portfolios include standard, convertible and dual-display laptops ranging in size from 13 inches to 17.3 inches, all featuring a modern new design and the latest high-performance 12th Generation Intel® Core™ H-Series processors or AMD Ryzen™ 6000 H-Series processors, up to GeForce RTX 30 Series Laptop GPUs with the benefits of the NVIDIA Studio ecosystem, along with a dazzling array of performance- and productivity-enhancing innovations.
“At ASUS, we continue in our relentless pursuit for innovation to push everyone’s creativity to the next level,”
said Rex Lee, ASUS Vice President and Head of Personal Computer BU.
“Thanks to our users, ASUS has become worldwide No.1 NVIDIA® Studio creator laptop brandi. And since launching our most comprehensive OLED laptop line-up in 2021, ASUS has earned the worldwide No. 1 spot for OLED laptopsii,”
“With the full enhancement of our brand-new Zenbook Pro and Zenbook S series, these iconic premium compact laptop series not only achieve the pinnacle of performance, but also feature stunning OLED displays, unique innovations, and a modern new look.”
During the event, a powerful new Incredible Comes From Within marketing campaign for Zenbook was unveiled by Galip Fu, ASUS Global Marketing Director, Consumer PC.
“Over the last 10 years, the Zenbook series has been transformed, perfectly reflecting the ASUS journey in search of incredible,”
“With our new 2022 portfolio, Zenbook moves to the next level. The incredible comes from within you, from all the people who see things from different perspectives, creating what has never been created. Zenbook is perfectly placed to support those who will not settle, so this year, we’re launching the Incredible Comes from Within campaign to continue in search of incredible.”