The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.
From Every Angle
These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits err on the side of ‘flexible’ instead of ‘nomadic’, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.
The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire.
“We worked on creating a form that can accommodate all kinds of usage and placement styles,”
explained Chulyong Cho, one of The Freestyle’s designers.
Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.
Me, Myself, and I
In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.
Built for Diverse Tastes and Diverse Uses
The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from.
“We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,”
explained designer Minsun Kang.
The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user.
“With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,”
noted designer Jenny Jung.