By the end of 2022, Facebook plans to invest over $1 billion in programs that give creators new ways to earn money for the content they create on Facebook and Instagram.
As the company continues building creative tools like Live Audio Rooms and Bulletin, as well as monetization products like Stars and affiliate, they also want to reward creators, especially those who are just starting out, for creating content their communities love.
This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use creative and monetization tools. They will also provide seed funding for creators to produce their content. The goal is to help as many creators as possible find sustainable, long-term success on Facebook apps.
Facebook is introducing bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for them.
Bonus programs will be seasonal, evolving and expanding over time. While some bonus programs are already available to select creators by invitation, such as Badges and Stars Challenges, Facebook will launch a dedicated place for bonuses within the Instagram app soon, and in the Facebook app as well, where creators can learn about bonuses available to them.
Facebook will share more details on individual programs, including eligibility and how creators can apply, as they become available.