How the Serif TV evolves with your décor choices

Samsung’s range of Lifestyle TV’s have introduced design and form factors that reflect the changing interests and tastes of consumers.

A shining example of this is The Serif TV, which has new and dynamic ways to enhance our homes, as its both stylish in design and stunning in QLED picture quality.

Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained global acclaim and even the attention of South Africa’s trailblazing Miss Universe, Zozi Tunzi, who herself chose the Serif TV.

The Serif TV opens up a world of décor possibilities:

Rugs: An elegant rug nicely complements a standing TV. If you plan on placing The Serif in your living room, you can get a rug made with high-density fibres. If you want to use the TV in your bedroom, you can create a soft atmosphere by choosing a rug that features colours or patterns that complement your bedding.


DIY object and Ornaments: The top of The Serif can be used as a shelf to hold souvenirs and other items that express your individuality.


Mini Flowerpots: The Serif’s eco-friendly packaging introduces the concept of upcycling to TV packaging design. After using the packaging to create small items of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another great feature, which is literally music to eager ears, is that you can play music from a smartphone* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif. With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. Adding to the personalisation, from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube.

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