Since Spotify debuted it’s first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million playlists.
In the last six years, the share of K-Pop listening on Spotify has even increased by more than 2,000%—that’s a lot of excitement for all things K-Pop. So soon, Koreans will be saying “Annyeong haseyo,” or “hello,” to the home of the genre as Spotify launches in South Korea in the first half of 2021.
Launching in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists, as well as enable Korean artists to reach their local music fans and Spotify’s 320 million listeners worldwide.
It will also connect listeners in Korea to artists and music from around the world.
“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation,”
says Alex Norström, Chief Freemium Business Officer of Spotify.
“Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East. We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”